Experience

ComplianceOne Group | iGaming Consultancy | B2B

2023 - 2024

• Developed and executed long-term marketing and sales strategies to drive business growth and market presence.

• Led a brand refresh initiative to align external and internal messaging for consistency and appeal.

• Focused on employer branding strategies to attract and retain top industry talent.

• Created high-impact content to engage target audiences and enhance brand authority.

• Managed and optimized email marketing and sales campaigns to nurture leads and boost customer retention.

• Strengthened ComplianceOne Group’s market position through content-led marketing strategies.

• Organized and executed an in-person event, managing the design and setup of the stand, creating digital materials, branded swag, and on-screen visuals. Led event coverage through social media and content creation to maximize engagement and brand visibility.

• Managed a team of 2.

Hello Energy | Sustainable Energy SaaS | B2B

2022 - 2023

• Led sales and marketing initiatives, including content planning, website updates, and social media strategy.

• Managed paid and organic social campaigns to increase brand awareness and engagement.

• Managed a team of 3 freelenacers that created newsletters, white papers, and sales materials to support lead generation.

• Oversaw CRM management and lead nurturing processes for a streamlined sales pipeline.

• Coordinated freelancers to ensure on-brand content development.

• Maintained and updated the company website using WordPress Elementor.

Kambr | Aviation SaaS | B2B

2019 - 2021

• Developed marketing and communications strategies for go-to-market (GTM) plans.

• Managed multiple marketing channels, including newsletters, social media, and paid campaigns.

• Ensured brand consistency across Kambr’s different branches and product lines.

• Supported marketing initiatives that contributed to Kambr’s acquisition by Amadeus.

Yieldr | Aviation SaaS | B2B

2018 - 2019

• Acted as the first point of contact for global airlines, nurturing leads via email, social media, and calls.

• Managed and optimized the sales pipeline through HubSpot CRM, using data to refine workflows.

• Created sequences and workflows to move upper-funnel leads through the sales process.

• Analyzed data trends and client performance to optimize sales strategies.

• Supported marketing efforts by providing insights to improve lead quality.

Laureate Online | Education Services | B2C

2017 - 2018

• Developed content pillars and customer journey strategies for social media.

• Created and executed a social media plan to boost awareness and engagement.

• Managed budgets and executed social media advertising campaigns.

• Coordinated digital events and webinars to support lead generation.

• Collaborated with cross-functional teams to align business objectives across universities in Spain, Cyprus, and Germany.

Eurail & Interrail | Travel Services | B2C

2016 - 2017

• Managed and created content for multiple social media channels.

• Developed the 2016-2017 social media strategy to drive engagement and brand visibility.

• Established and maintained collaborations with bloggers and influencers.

• Assisted customer service teams with social media-related inquiries.

• Coordinated advertising campaigns across 12 markets in different languages.

Various Agencies | Mexico

2009 - 2016

• Led a team of 9 designers, programmers, and copywriters at a recognized marketing agency.

• Oversaw multiple creative projects, ensuring timely delivery and quality execution.

• Managed client relationships, budgets, and expectations at a video production company.

• Coordinated production logistics, from scripting to final execution.

• More information upon request.